The Things We Know We Can’t Know


There are things we can know: the circumference of a cylinder, for example. Or the number of miles in a kilometer. The capital of Kansas.

Then there are things that we can’t know: what happens after we die. If there is a meaning to life, and if so, what it is. If one religion or genre of morality is inherently superior to another.

There’s nothing wrong with believing in things that we can’t know, so long as we know that they are things that we can’t know.

It’s when we’ve decided that – despite the fact that there are no facts involved, just wants and emotions and faith – that we CAN know the things we can’t know, that things get tricky. When there are no answers, there’s no way to disprove any answer that’s given.

The meaning of life can be muffins. When we die, maybe we turn into shoes. There’s no way to prove or disprove either of these assertions.

We may someday have the science to understand how the world was created. We may someday have the math to describe what happens after we die.

Until then, just remember the different between the two types of knowledge and be careful about trusting anyone who says they just KNOW something that they can’t.

Either they’re a revolutionary ahead of their time with advanced research techniques that the rest of us don’t have, a huckster trying to sell you something, or just someone who is just as lost as anyone else and frantically searching for meaning but not realizing that their time might be better spent focusing on things that we can actually know right now.


A Consultation Invitation


For a long time, most of my income came from services that I would provide to my clients; mostly helping them rebuild their brand, constructing a branding package for them from scratch (with just a name and purpose-statement to go on), or consulting with individuals on how they could tweak or take control of their personal brands.

I spent the better part of of the last 7 years working in some aspect of branding, and I’ve worked with clients big and well known (Procter & Gamble) as well as small and boutique (Charmon√©). These clients worked with me because of my unique approach to branding and telling their story, but also because I helped them deliver results; returns on their investment.

This isn’t something I do much any more – it’s tricky to provide a service that requires clear, timely communication from different time zones, from locations that may or may not have reliable Internet – and I only have a few clients that I’ve been working with for years that I continue to consult with regularly.

But now I find myself in Reykjavik, with a solid connection to the Internet and a lifestyle that is (for now, at least), a bit more stationary. Seems like a good opportunity to open up the phone lines for a bit more consulting work than I’ve been doing.

I’m not looking to make this my full-time gig again (I’ve got other projects that are occupying that space in my life), but I do want to give some people who missed out on the last time I did consulting a chance to have a chat and get access to what assistance I can provide.

I also totally love the hell out of talking about this kind of stuff, and seeing people and their projects evolve, so getting to play some small role in that makes me happy. It’s a thing.

So here’s the scoop:

My usual price is $500/hour for a branding consult, with the price declining a bit when clients commit to more than 2 hours.

What I want to try out is consulting on ANYTHING for $250/hour, and offering this up to ten different people. After that I’ll decide whether or not to do another round at this price. It’s a bit of an experiment, and I’m curious to see if the types of clients I get are different at a different price-bracket (and if I like those clients better!).

When I say I’ll consult on anything, I mean absolutely anything you think I might be able to help out with. The point of being a consultant is to pass on knowledge that you have to someone who doesn’t have it, and to make sure they’re able to apply it correctly to their lives/businesses/whatever.

For the uninitiated, a consultation call usually starts out with me sending you some questions to ponder beforehand, and then hopping on the phone (video or not, recorded or not, your option) and figuring out exactly what you’re looking to get done and how you can get to where you want to be.

I give broad, long-term advice coupled with short-term, actionable actions you can take so that you have the knowledge and resources you need to get to the next level (wherever that level happens to be).

If you’re interested in being one of these ten people and snagging an hour (or more, though I can get a lot done in an hour, so you may want to wait before deciding on more than that), fill out the form below and I’ll hit you back lickity-split.

UPDATE: All slots have been filled and I’m not taking any new clients at the moment. Thanks folks! :)


What You Say and How You Say It


Every time you want to communicate something, the content of what you’re presenting is vitally important.

If what you’re saying isn’t realistic, inspiring, appropriate, innovative or somehow valuable, then there isn’t a lot of incentive for anyone to pay attention.

Perhaps just as important, however, is HOW you communicate your message.

Even with the greatest idea in the world – you’ve cured every disease and are making the pill you’ve developed available for free – if you present it in such a way that no one will listen to you, the world is no better off than if you hadn’t developed the cure in the first place.

Keep this in mind, and try to put yourself in the shoes of the person you want to communicate with. What would they need to hear from you to believe your story? To want to listen to you? To understand what you’re telling them?

A little relatability goes a long way.