Here is the first ebook released through Exile Lifestyle in a series of books I like to call the ‘Least You Need to Know’ series. It covers a wide range of topics related to personal branding, including an introduction to what branding and personal branding are, the process of self-branding, a bit about labeling theory and how the people you surround yourself with, and how the events you attend and your worldview can greatly impact your success in personal branding. It also covers collateral usage, ethics, how to communicate your brand over a variety of media, information about building ‘home bases,’ how to best moderate your reputation (online and offline), and basic tips for dressing and grooming for success.

It’s 50 pages, folks, and it’s available free by visiting my author site.

This ebook is free for you and for all, so if you enjoy it, please pass it around and link back to it as much as possible.

I plan on releasing quite a few of these, all on different topics, and I’d love to get feedback from you about this ebook, and what you’d like me to write about next. Shoot me an email, or comment below if you want to help out with that.

Update: April 23, 2016

This is the very first book I ever wrote. Fifty pages, full of trendy biz-speak, and revelatory for me. The concept of writing longer-format pieces was tricky, so I viewed the book as just a series of blog posts; and it read that way, to be honest. Which wasn’t a truly terrible thing, but it was also something that defined the rhythm of the first few books I published.

Now, to put this release in perspective, at the time the Kindle had been released (and looked like this) but wasn’t yet a thing that anyone was taking seriously. Amazon had some ebooks available, but a lot of other bigger and more established companies had tried and failed to make the digital book industry a reality, and none of the results had been terribly promising.

So the ‘ebook scene’ at the time was composed primarily of internet people (we of the nascent blogging world) producing PDF books that people could download onto their computers and read. This industry was largely dominated by nonfiction, and was largely practical in application: not too many treatises on philosophy, but a whole lot of business people producing pixel-versions of books they already wrote which they could sell without the up-front print costs, and folks like me producing their first books, digital first, and using them as either marketing tools or profit machines (or both).

In my case, I suspected I could write a dozen or so of these books on different topics, which would then show my expertise to those who might want to hire me, or perhaps sponsor my blog and lifestyle in some way. That plan changes fairly rapidly after I decided to try selling my third book (which I wrote while in New Zealand, and for which I charged $20 for a PDF version) and I realized that this book thing might actually become a legit business model for people like me.