Colin Wright: Author, Entrepreneur, Full Time Traveler

Being Trendy Makes You Replaceable


Posted on 30th May, 2010.   14 Comments

Being Trendy Makes You Replaceable

 

If you’re aiming to be trendy, you’re setting yourself up to be replaced. Quickly.

Unfortunately, the shortest path to profit in many fields seems to be getting into the ‘what’s hot right now’ business.

It’s much smarter to create something that is useful, necessary and desirable.

Making yourself or your product indispensable and timeless doesn’t lead to complete irreplaceability, but it certainly comes closer than any alternative.



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Don't follow trends. Let the trends follow you.

I sometimes try to draw this out as the following: http://bit.ly/efFm3S

Totally true. Basically it's important to be true with yourself, not only on a personal level, but also in (any) business.

Totally true. Basically it's important to be true with yourself, not only on a personal level, but also in (any) business.

My two kobos worth. I think trends can be approached the way you do fashion.
Do I really need it?
Does it enhance my best qualities?
Is it durable?
Does it match at least 2 other things in my wardrobe?

*Kobos* [Nigeria's coin currency akin to Cents]

I personally think there is nothing wrong with being trendy. It might even happen by accident. What is more important is what it does with your core values. If every trend changes them completely you are a product of the consumerism world we live in. By assessing your core values in a timeless manner (as far as that is possible in an ever changing world) you can distance yourself from becoming a product. You become an unique individual. At that moment it doesn't matter which trend you follow.

I see minimalism as a trend right now. But that could be said about a lot of really quality, valuable things.

Despite the trendiness of being minimal, it hits on certain deeper principles that really dig into me and help. Trendy doesn't mean bad.

As you said, though, it could very well be replaced.

Right on. Being timeless has less to do with your product as it does with the way you conduct yourself. There are certain things people will never get tired of - like sincerity, speedy service, and uncompromising excellence. Whatever your product is, as long as you keep those things the same, you'll be more than fine.

Case in point: Ed Hardy.

I think being timeless and irreplaceable has a lot to do with your core values and who you are underneath everything.

You should do more of these shorter posts in between the longer ones.

My two kobos worth. I think trends can be approached the way you do fashion.
Do I really need it?
Does it enhance my best qualities?
Is it durable?
Does it match at least 2 other things in my wardrobe?

*Kobos* [Nigeria's coin currency akin to Cents]

I personally think there is nothing wrong with being trendy. It might even happen by accident. What is more important is what it does with your core values. If every trend changes them completely you are a product of the consumerism world we live in. By assessing your core values in a timeless manner (as far as that is possible in an ever changing world) you can distance yourself from becoming a product. You become an unique individual. At that moment it doesn't matter which trend you follow.

I see minimalism as a trend right now. But that could be said about a lot of really quality, valuable things.

Despite the trendiness of being minimal, it hits on certain deeper principles that really dig into me and help. Trendy doesn't mean bad.

As you said, though, it could very well be replaced.

Right on. Being timeless has less to do with your product as it does with the way you conduct yourself. There are certain things people will never get tired of - like sincerity, speedy service, and uncompromising excellence. Whatever your product is, as long as you keep those things the same, you'll be more than fine.

Case in point: Ed Hardy.

I think being timeless and irreplaceable has a lot to do with your core values and who you are underneath everything.

You should do more of these shorter posts in between the longer ones.



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